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Email Marketing Basics For Therapists

How To Create Your Opt In And Start Your List

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Having an email list and an email marketing strategy can be a great way to provide helpful information about your specialty, establish yourself as an expert, gain a loyal following, keep your audience engaged, incite meaningful change among your readers, and obtain new clients.

If you’re not familiar with email marketing, don’t let the concept overwhelm you. It can be easy to hear things like sales funnel, audience, campaign, automation and get overwhelmed because you’re not exactly sure what they mean. I’m just going to cover the basics here so that you have enough information to make an informed decision if email marketing is for you - and, if so, how to get started.

In this course I’ll introduce opt ins (and how to create them), help you set up your email marketing planning calendar, recommend an email marketing platform, as well as share special considerations that keep you operating ethically and legally.


Your Instructor


Cindy Norton
Cindy Norton

EXCITED and SCARED! These are the two words I hear most often when therapists are talking about the complex mix of emotions related to starting a private practice.

You’re excited because you want to have a dream practice. One where you can attract the clients you do your best work with. A practice built around your lifestyle so that you have time for your friends, family, and hobbies.

You’re also scared. You don’t know how to run a business. And the financial risk may seem too great. There are so many uncertainties. You don’t know how long it will take to fill your practice. And imposter syndrome will be rearing its ugly head making you think that you are not good enough to have your own practice.

Starting a business is not for the faint of heart. It takes a healthy dose of Passion, Patience, and Persistence. And that’s why I’m here. It’s the reason I started Mountain Practice Journeys.

I’m here to help you to remain passionate about starting and growing your practice. I’m here to share with you the realities of private practice and remind you to remain patient. And I’m here to encourage you to keep going when you feel like giving up.

Other than having gone through the process of starting my own private practice, what is it that makes me qualified to help support you?

My undergraduate degree is in Business Management, and I received education on the topics of marketing, accounting, web design, and business administration.

Therapy is my second career and, when I decided to enroll in my graduate program, I already knew that I wanted to be a couples therapist in private practice before I even submitted my application.

So, beginning in 2009, I began researching private practice. I visited the websites of every practice building consultant that I could find, read their blog posts, and participated in free webinars and trainings.

Then podcasts became a thing, and I listened to every single one that I could find related to practice building.

Now that I have been soaking up practice building information like a sponge for the better part of a decade, I have found that my sponge is full and I am now sharing what I have learned with others.

This happened organically. I discovered that many therapist friends were coming to me with questions about practice building. I also found that colleagues who had never considered private practice were coming to me for support in building their business as they watched me grow mine.

Branding my practice, honing in on my niche, creating my website, and designing my marketing materials have been some of the most exciting aspects of building my private practice. And I want them to be exciting for you as well!

I understand that many therapists do not have a background in business and sometimes get overwhelmed by just hearing the words “marketing”, “ networking”, or “business plan”. I’m here to help you overcome your sense of overwhelm and love the business side of your practice.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

Get started now!